MINI-lovers, maxi-mouths: An investigation of antecedents to eWOM intention among brand community members

By Yeh Yi-Hsin   Choi Sejung Marina  

Journal of Marketing Communications, Vol. 17, Iss. 3, 2011-07 ,pp. : 145-162

Routledge Ltd

Access to resources Recommend Favorite

Influencing VSN users' purchase intentions: The roles of flow, trust and eWOM

By Mortazavi Marjan   Esfidani Mohammad Rahim   Barzoki Ali Shaemi  

Journal of Research in Interactive Marketing, Vol. 8, Iss. 2, 2014-06 ,pp. : 102-123

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

eWOM and the importance of capturing consumer attention within social media

By Daugherty Terry   Hoffman Ernest  

Journal of Marketing Communications, Vol. 20, Iss. 1-2, 2014-03 ,pp. : 82-102

Routledge Ltd

Access to resources Recommend Favorite

Antecedents of luxury brand purchase intention

By Hung Kuang-peng   Chen Annie Huiling   Peng Norman   Hackley Chris   Tiwsakul Rungpaka Amy   Chou Chun-lun  

Journal of Product and Brand Management, Vol. 20, Iss. 6, 2011-09 ,pp. : 457-467

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers' Purchase Intentions

By  

International Journal of Online Marketing (IJOM), Vol. 8, Iss. 4, 2018-10 ,pp. : 1-14

IGI Global_journal

Access to resources Recommend Favorite