Corporate branding and transformational leadership in turbulent times

Author: Kaufmann Hans Ruediger   Vrontis Demetris   Czinkota Michael   Hadiono Alvin  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.21, Iss.3, 2012-05, pp. : 192-204

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Abstract