Systematic review on B2B branding: research issues and avenues for future research

Author： Keränen Joona   Piirainen Kalle A.   Salminen Risto T.  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.21, Iss.6, 2012-09, pp. : 404-417

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