Systematic review on B2B branding: research issues and avenues for future research

Author: Keränen Joona   Piirainen Kalle A.   Salminen Risto T.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.21, Iss.6, 2012-09, pp. : 404-417

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Abstract