Front-of-package product labels: influences of varying nutritional food labels on parental decisions

Author: Bui My   Kaltcheva Velitchka D.   Patino Anthony   Leventhal Richard C.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.22, Iss.5-6, 2013-01, pp. : 352-361

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Abstract