The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook

Author: Hutter Katja   Hautz Julia   Dennhardt Severin   Füller Johann  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.22, Iss.5-6, 2013-01, pp. : 342-351

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract