The role of ideology in brand strategy: the case of a food retail company in Italy

By Massa Silvia   Testa Stefania  

International Journal of Retail & Distribution Management, Vol. 40, Iss. 2, 2012-02 ,pp. : 109-127

Emerald Group Publishing Ltd

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Reflections on the Dühring and Brand cases: Political correctness and the current abandonment of academic autonomy to the culture of comfort

By Furedy John J  

Journal of Economic Studies, Vol. 29, Iss. 4-5, 2002-09 ,pp. : 332-344

Emerald Group Publishing Ltd

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Effect of strategy, structure and performance variables on store brand market share

By Oubiña Javier   Rubio Natalia   Yagüe María Jesús  

Journal of Marketing Management, Vol. 23, Iss. 9-10, 2007-11 ,pp. : 1013-1035

Routledge Ltd

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`Culture is the message': The status of Cultural Capital and its effect on a city's brand equity

By Hakala Ulla   Lemmetyinen Arja  

Place Branding and Public Diplomacy, Vol. 9, Iss. 1, 2013-02 ,pp. : 5-16

Palgrave Macmillan Ltd

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Brand Orientation - A Strategy for Survival

By Urde Mats  

Journal of Consumer Marketing, Vol. 11, Iss. 3, 1994-03 ,pp. : 18-32

Emerald Group Publishing Ltd

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