Author: Oubiña Javier Rubio Natalia Yagüe María Jesús
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.23, Iss.9-10, 2007-11, pp. : 1013-1035
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Market Share Overestimation and the Noncomplementarity Effect
By Houghton D.
Marketing Letters, Vol. 9, Iss. 3, 1998-08 ,pp. :