

Period of time: 2014年6期
Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 5,issue 6
Menu

How should product managers' job performance be evaluated in emerging product management systems?
By Katsanis Lea Prevel,Laurin Jean-Paul G,Pitta Dennis A in (1996)
Journal of Product and Brand Management,volume 5,issue 6 , Vol. 5, Iss. 6, 1996-06 , pp.
Vertical brand extensions: current research and managerial implications
By Kim Chung K,Lavack Anne M in (1996)
Journal of Product and Brand Management,volume 5,issue 6 , Vol. 5, Iss. 6, 1996-06 , pp.
Global markets and the new product development process
By Yelkur Rama,Herbig Paul in (1996)
Journal of Product and Brand Management,volume 5,issue 6 , Vol. 5, Iss. 6, 1996-06 , pp.
Redefining new product development teams: learning to actualize consumer contributions
By Pitta Dennis A,Franzak Frank,Katsanis Lea Prevel in (1996)
Journal of Product and Brand Management,volume 5,issue 6 , Vol. 5, Iss. 6, 1996-06 , pp.