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Author: Cravens David W Piercy Nigel F Prentice Ashley
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.9, Iss.6, 2000-06, pp. : 369-388
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
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