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Journal of Services Marketing, Vol. 22, Iss. 6, 2008-09 ,pp. : 423-433

Emerald Group Publishing Ltd

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Multicultural markets and acculturation: implications for service firms

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Journal of Services Marketing, Vol. 27, Iss. 7, 2013-10 ,pp. : 515-525

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Navigating a hybrid cultural identity: Hispanic teenagers' fashion consumption influences

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Journal of Consumer Marketing, Vol. 24, Iss. 6, 2007-09 ,pp. : 351-357

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Hispanic vs non-Hispanic response to online self-service tasks: implications for perceived quality and patronage intentions

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Journal of Services Marketing, Vol. 21, Iss. 7, 2007-10 ,pp. : 520-529

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