Hispanic vs non-Hispanic response to online self-service tasks: implications for perceived quality and patronage intentions

Author: Miyazaki Anthony D.   Lassar Walfried M.   Taylor Kimberly A.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0887-6045

Source: Journal of Services Marketing, Vol.21, Iss.7, 2007-10, pp. : 520-529

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Abstract