The formation of a "high price - high quality" inferential belief: a study among young buyers of mobile phones and note books

Author： Tsao Hsiu-Yuan Pitt Leyland F Caruana Albert

Publisher： Emerald Group Publishing Ltd

ISSN： 1355-5855

Source： Asia Pacific Journal of Marketing and Logistics, Vol.17, Iss.1, 2005-01, pp. : 50-60

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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