Customers behaviourial responses to sales promotion: the role of fear of losing face

Author： Ndubisi Nelson Oly   Moi Chiew Tung  

Publisher： Emerald Group Publishing Ltd

ISSN： 1355-5855

Source： Asia Pacific Journal of Marketing and Logistics, Vol.17, Iss.1, 2005-01, pp. : 32-49

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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