Personal selling approaches used in television shopping

Author： Fritchie Louise Lystig Johnson Kim K.P.

ISSN： 1361-2026

Source： Journal of Fashion Marketing and Management, Vol.7, Iss.3, 2003-07, pp. : 249-258

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Personal Selling

By Hammann Peter

European Journal of Marketing, Vol. 13, Iss. 6, 1993-12 ,pp. : 141-176

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Personal selling constructs and measures: emic versus etic approaches to cross-national research

By Herche Joel Swenson Michael J Verbeke Willem

European Journal of Marketing, Vol. 30, Iss. 7, 1996-07 ,pp. : 83-97

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Personal construct psychology and personal selling performance

By Plank Richard E Greene Joel N

European Journal of Marketing, Vol. 30, Iss. 7, 1996-07 ,pp. : 25-48

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The impact of digital television: will it change our shopping habits?

By Wade Nicola Mckechnie Sally A.

Journal of Marketing Communications, Vol. 5, Iss. 2, 1999-06 ,pp. : 71-84

Routledge Ltd

Access to resources Recommend Favorite

Romancing the Market Sex, Shopping and Subjective Personal Introspection

By Brown Stephen

Journal of Marketing Management, Vol. 14, Iss. 7, 1998-10 ,pp. : 783-798

Routledge Ltd

Access to resources Recommend Favorite