Personal selling constructs and measures: emic versus etic approaches to cross-national research

Author： Herche Joel Swenson Michael J Verbeke Willem

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.30, Iss.7, 1996-07, pp. : 83-97

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Retail is detail: cross-national variation in the character of retail selling in Paris and Dublin

By McGauran Anne-Marie

The International Review of Retail, Distribution and Consumer Research, Vol. 11, Iss. 4, 2001-10 ,pp. : 437-458

Routledge Ltd

Access to resources Recommend Favorite

Assessing generalizability of scales used in cross-national research

By Sharma S. Weathers D.

International Journal of Research in Marketing, Vol. 20, Iss. 3, 2003-09 ,pp. : 287-295

Elsevier

Access to resources Recommend Favorite

Personal selling approaches used in television shopping

By Fritchie Louise Lystig Johnson Kim K.P.

Journal of Fashion Marketing and Management, Vol. 7, Iss. 3, 2003-07 ,pp. : 249-258

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Comparative, cross-cultural, and cross-national research: A comment on good and bad practice

By Cadogan John

International Marketing Review, Vol. 27, Iss. 6, 2010-11 ,pp. : 601-605

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

On the use of "borrowed" scales in cross-national research: A cautionary note

By Douglas Susan P Nijssen Edwin J

International Marketing Review, Vol. 20, Iss. 6, 2003-11 ,pp. : 621-642

Emerald Group Publishing Ltd

Access to resources Recommend Favorite