Beyond the Voice of the Customer: Ethnographic Market Research

Author： Goffin Keith   Varnes Claus J.   van der Hoven Chris   Koners Ursula  

Publisher： Industrial Research Institute, Inc

ISSN： 0895-6308

Source： Research-Technology Management, Vol.55, Iss.4, 2012-07, pp. : 45-54

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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