A comparison of the social media consumer and the non-social media consumer

Author： Reisenwitz Timothy H.  

Publisher： Inderscience Publishers

ISSN： 1477-5212

Source： International Journal of Internet Marketing and Advertising, Vol.8, Iss.1, 2013-09, pp. : 19-31

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The Business Value of Consumer Participation through Social Media

By  

International Journal of Interactive Communication Systems and Technologies (IJICST), Vol. 2, Iss. 1, 2012-01 ,pp. : 1-17

IGI Global_journal

Access to resources Recommend Favorite

Using social media for continuous monitoring and mining of consumer behaviour

By Salampasis Michail   Paltoglou Georgios   Giachanou Anastasia  

International Journal of Electronic Business, Vol. 11, Iss. 1, 2014-11 ,pp. : 85-96

Inderscience Publishers

Access to resources Recommend Favorite

The Impact of Social Media in Review

By Cromity Jamal  

New Review of Information Networking, Vol. 17, Iss. 1, 2012-05 ,pp. : 22-33

Routledge Ltd

Access to resources Recommend Favorite

MASTERING THE ART OF SOCIAL MEDIA

By Klinger Ulrike  

Information, Communication and Society, Vol. 16, Iss. 5, 2013-06 ,pp. : 717-736

Routledge Ltd

Access to resources Recommend Favorite

Social media and scholarly reading

By Tenopir Carol   Volentine Rachel   King Donald W.  

Online Information Review, Vol. 37, Iss. 2, 2013-04 ,pp. : 193-216

Emerald Group Publishing Ltd

Access to resources Recommend Favorite