I Was Pleased a Moment Ago: How Pleasure Varies with Background and Foreground Reference Points: Emotion and Consumer Behavior

Author： Heyman James Mellers Barbara Tishcenko Sergei Schwartz Alan

Publisher： Springer Publishing Company

ISSN： 0146-7239

Source： Motivation and Emotion, Vol.28, Iss.1, 2004-03, pp. : 65-83

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