Brand schematicity moderates the effect of aesthetic brands on brand accessories purchase intentions

Publisher： Scientific Journal Publishers

E-ISSN： 1179-6391|44|10|1733-1746

ISSN： 0301-2212

Source： Social Behavior and Personality: An international journal, Vol.44, Iss.10, 2016-11, pp. : 1733-1746

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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