Factors influencing Chinese consumers' brand love: Evidence from sports brand consumption

Publisher: Scientific Journal Publishers

E-ISSN: 1179-6391|46|2|301-312

ISSN: 0301-2212

Source: Social Behavior and Personality: An international journal, Vol.46, Iss.2, 2018-02, pp. : 301-312

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract