Factors influencing Chinese consumers' brand love: Evidence from sports brand consumption
Publisher: Scientific Journal Publishers
E-ISSN: 1179-6391|46|2|301-312
ISSN: 0301-2212
Source: Social Behavior and Personality: An international journal, Vol.46, Iss.2, 2018-02, pp. : 301-312
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract