The effects of perceived risk on the Word-of-Mouth Communication DYAD

Author: Tom Meng-Yen Lin   Cheng-Hsi Fang   PhD  

Publisher: Scientific Journal Publishers

ISSN: 0301-2212

Source: Social Behavior and Personality: An international journal, Vol.34, Iss.10, 2006-11, pp. : 1207-1216

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Abstract