How social media strategies of nonprofit organizations affect consumer donation intention and word-of-mouth

Publisher: Scientific Journal Publishers

E-ISSN: 1179-6391|45|11|1775-1786

ISSN: 0301-2212

Source: Social Behavior and Personality: An international journal, Vol.45, Iss.11, 2017-12, pp. : 1775-1786

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract