How social media strategies of nonprofit organizations affect consumer donation intention and word-of-mouth
Publisher: Scientific Journal Publishers
E-ISSN: 1179-6391|45|11|1775-1786
ISSN: 0301-2212
Source: Social Behavior and Personality: An international journal, Vol.45, Iss.11, 2017-12, pp. : 1775-1786
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Abstract