Implementing and Measuring the Effectiveness of Internal Marketing.

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.14, Iss.4, 1998-05, pp. : 325-351

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Measuring marketing effectiveness: an agenda for SMEs

By Brooks Neil Simkin Lyndon

The Marketing Review, Vol. 11, Iss. 1, 2011-03 ,pp. : 3-24

Westburn Publishers Ltd

Access to resources Recommend Favorite

Implementing, monitoring and measuring a programme of relationship marketing

By Lindgreen Adam Crawford Ian

Marketing Intelligence & Planning, Vol. 17, Iss. 5, 1999-05 ,pp. : 231-239

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A holistic management tool for measuring internal marketing activities

By Huang Yu-Ting Rundle-Thiele Sharyn

Journal of Services Marketing, Vol. 29, Iss. 6-7, 2015-09 ,pp. : 571-584

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Barriers to implementing relationship marketing: analysing the internal market-place

By Piercy Nigel F.

Journal of Strategic Marketing, Vol. 6, Iss. 3, 1998-09 ,pp. : 209-222

Routledge Ltd

Access to resources Recommend Favorite

Measuring the effectiveness of marketing information systems: An empirically validated instrument

By Gounaris Spiros P. Panigyrakis George G. Chatzipanagiotou Kalliopi C.

Marketing Intelligence & Planning, Vol. 25, Iss. 6, 2007-09 ,pp. : 612-631

Emerald Group Publishing Ltd

Access to resources Recommend Favorite