The Interactive Effects of Strategic Marketing Planning and Performance: A Neural Network Analysis

Author： Phillips Paul A.   Davies Fiona M.   Moutinho Luiz  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.17, Iss.1-2, 2001-02, pp. : 159-182

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The impact of strategic planning on the competitiveness, performance and effectiveness of bank branches: a neural network analysis

By Moutinho L   Phillips P.A.  

The International Journal of Bank Marketing, Vol. 20, Iss. 3, 2002-03 ,pp. : 102-110

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Interactive effects of marketing strategy formulation and implementation upon firm performance

By      

Journal of Marketing Management, Vol. 29, Iss. 11-12, 2013-08 ,pp. : 1224-1250

Routledge Ltd

Access to resources Recommend Favorite

Strategic marketing planning: a grounded investigation

By Ashill Nicholas J   Frederikson Mark   Davies John  

European Journal of Marketing, Vol. 37, Iss. 3-4, 2003-04 ,pp. : 430-460

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A hybrid system for strategic marketing planning

By Duan Yanqing   Burrell Phillip  

Marketing Intelligence & Planning, Vol. 13, Iss. 11, 1995-11 ,pp. : 5-12

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategic Marketing Planning: Theory and Practice

By McDonald Malcolm  

The Marketing Review, Vol. 6, Iss. 4, 2006-12 ,pp. : 375-418

Westburn Publishers Ltd

Access to resources Recommend Favorite