Benefits and Barriers of Product Augmentation: Retailers and Financial Services

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.18, Iss.1-2, 2002-02, pp. : 105-123

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Strategies for eliminating a financial services product

By Harness David R Marr Norman E

Journal of Product and Brand Management, Vol. 10, Iss. 7, 2001-11 ,pp. : 423-438

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Product elimination: A financial services model

By Harness David R

The International Journal of Bank Marketing, Vol. 22, Iss. 3, 2004-03 ,pp. : 161-179

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Product deletion: a financial services perspective

By Harness David R Mackay Stephen

The International Journal of Bank Marketing, Vol. 15, Iss. 1, 1997-01 ,pp. : 4-12

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Product management and the marketing of financial services

By Strieter Jeffrey Gupta Ashok K Raj S.P. Wilemon David

The International Journal of Bank Marketing, Vol. 17, Iss. 7, 1999-07 ,pp. : 342-355

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Product management and the marketing of financial services

By Strieter Jeffrey Gupta Ashok K Raj S.P. Wilemon David

Journal of Services Marketing, Vol. 11, Iss. 2, 1997-02 ,pp. : 128-149

Emerald Group Publishing Ltd

Access to resources Recommend Favorite