Author: Wilson Hugh Daniel Elizabeth McDonald Malcolm
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.18, Iss.1-2, 2002-02, pp. : 193-219
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Rodriguez Michael Boyer Stefanie L.
International Journal of Business Innovation and Research, Vol. 4, Iss. 1-2, 2009-11 ,pp. :