The Impact of Research Design Characteristics on the Evaluation and Use of Export Marketing Research: An Empirical Study

Author: Diamantopoulos Adamantios   Siguaw Judy A.  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.18, Iss.1-2, 2002-02, pp. : 73-104

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Abstract