Assessing the Role of e-Marketing in Contemporary Marketing Practice

By Coviello Nicole e.   Brodie Roderick J.   Brookes Richard W.   Palmer Roger A.  

Journal of Marketing Management, Vol. 19, Iss. 7-8, 2003-08 ,pp. : 857-881

Routledge Ltd

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The role of information and communications technology in transforming marketing theory and practice

By Naudé Pete   Holland Christopher P  

The Journal of Business and Industrial Marketing, Vol. 19, Iss. 3, 2004-03 ,pp. : 165-166

Emerald Group Publishing Ltd

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Contemporary marketing practice: theoretical propositions and practical implications

By Lindgreen Adam   Palmer Roger   Vanhamme Joëlle  

Marketing Intelligence & Planning, Vol. 22, Iss. 6, 2004-06 ,pp. : 673-692

Emerald Group Publishing Ltd

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Discovering diversity in marketing practice

By Murray John A.   O'Driscoll Aidan   Torres Ann  

European Journal of Marketing, Vol. 36, Iss. 3, 2002-04 ,pp. : 373-390

Emerald Group Publishing Ltd

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SME marketing in practice

By Gilmore Audrey   Carson David   Grant Ken  

Marketing Intelligence & Planning, Vol. 19, Iss. 1, 2001-02 ,pp. : 6-11

Emerald Group Publishing Ltd

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