Assessing the Role of e-Marketing in Contemporary Marketing Practice

Author： Coviello Nicole e.   Brodie Roderick J.   Brookes Richard W.   Palmer Roger A.  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.19, Iss.7-8, 2003-08, pp. : 857-881

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