The Content of Internet Advertisements and its Impact on Awareness and Selling Performance

Author： Luk Sherriff T.K.   Chan Wesley P.S.   Li Esther L.Y.  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.18, Iss.7-8, 2002-08, pp. : 693-719

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