The Role of Market Orientation In Business Dyadic Relationships: Testing an Integrator Model

Author： Sanzo Mª José   Santos Mª Leticia   Vázquez Rodolfo   Álvarez Luis I.  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.19, Iss.1-2, 2003-02, pp. : 73-107

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