The role of market orientation in channel relationships when channel power is imbalanced

Author： Chung Jae-eun   Jin Byoungho   Sternquist Brenda  

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.17, Iss.2, 2007-05, pp. : 159-176

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