Framing Effects of Coupon Face Value on Coupon Redemption: A Literature Review with Propositions

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.20, Iss.7-8, 2004-08, pp. : 877-896

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The framing effect of coupon value for new products: an empirical study in China

By Zhang Zhe Han Bin

The International Review of Retail, Distribution and Consumer Research, Vol. 22, Iss. 2, 2012-05 ,pp. : 209-222

Routledge Ltd

Access to resources Recommend Favorite

The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry

By Garretson Judith A Clow Kenneth E

Journal of Services Marketing, Vol. 13, Iss. 1, 1999-01 ,pp. : 59-72

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Street marketing: how proximity and context drive coupon redemption

By Spiekermann Sarah Rothensee Matthias Klafft Michael

Journal of Consumer Marketing, Vol. 28, Iss. 4, 2011-06 ,pp. : 280-289

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Capturing the effects of coupon promotions in scanner panel choice models

By Silva-Risso Jorge M Bucklin Randolph E

Journal of Product and Brand Management, Vol. 13, Iss. 6, 2004-06 ,pp. : 442-452

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Measuring intangible effects of m-coupon campaigns on non-redeemers

By Banerjee Syagnik Poddar Amit Yancey Scott McDowell Danielle

Journal of Research in Interactive Marketing, Vol. 5, Iss. 4, 2011-10 ,pp. : 258-275

Emerald Group Publishing Ltd

Access to resources Recommend Favorite