Updating the Adaptive Selling Behaviours: Tactics to Keep and Tactics to Discard

Author： Delvecchio Susan   Zemanek James   McIntyre Roger   Claxton Reid  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.20, Iss.7-8, 2004-08, pp. : 859-875

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