Affirming Communication's Primary Role in a Manufacturer-Retailer Context

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.20, Iss.9-10, 2004-11, pp. : 1047-1073

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Manufacturer/Retailer Relationships

By Walters David

European Journal of Marketing, Vol. 13, Iss. 7, 1993-12 ,pp. : 179-222

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand Development: Commodity Markets and Manufacturer‐Retailer Relationships

By Betts Peter

Marketing Intelligence & Planning, Vol. 12, Iss. 9, 1994-09 ,pp. : 18-23

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Market orientation, trust and satisfaction in dyadic relationships:a manufacturer-retailer analysis

By Bigne Enrique Blesa Andreu

International Journal of Retail & Distribution Management, Vol. 31, Iss. 11, 2003-10 ,pp. : 574-590

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Empirical models of manufacturer-retailer interaction: A review and agenda for future research

By Ailawadi Kusum

Marketing Letters, Vol. 21, Iss. 3, 2010-09 ,pp. : 273-285

Springer Publishing Company

Access to resources Recommend Favorite

Economic and non-economic factors of Korean manufacturer–retailer relations

By Yu Jong Pil Pysarchik Dawn Thorndike

The International Review of Retail, Distribution and Consumer Research, Vol. 12, Iss. 3, 2002-07 ,pp. : 297-318

Routledge Ltd

Access to resources Recommend Favorite