Author: Yu Jong Pil Pysarchik Dawn Thorndike
Publisher: Routledge Ltd
ISSN: 1466-4402
Source: The International Review of Retail, Distribution and Consumer Research, Vol.12, Iss.3, 2002-07, pp. : 297-318
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Spain Carlos Ferro Vigo University Vigo Spain Carmen Padin Vigo University Vigo Svensson Göran Payan Janice
The Journal of Business and Industrial Marketing, Vol. 31, Iss. 1, 2016-02 ,pp. :
Manufacturer/Retailer Relationships
European Journal of Marketing, Vol. 13, Iss. 7, 1993-12 ,pp. :
Affirming Communication's Primary Role in a Manufacturer-Retailer Context
By Holden Mary T. Otoole Thomas
Journal of Marketing Management, Vol. 20, Iss. 9-10, 2004-11 ,pp. :