Event-Marketing as Innovative Marketing Communications: Reviewing the German experience

By Wohlfeil Markus   Whelan Susan  

Journal of Customer Behaviour, Vol. 4, Iss. 2, 2005-07 ,pp. : 181-207

Westburn Publishers Ltd

Access to resources Recommend Favorite

The internet, consumer empowerment and marketing strategies

By Pires Guilherme D.   Stanton John   Rita Paulo  

European Journal of Marketing, Vol. 40, Iss. 9-10, 2006-09 ,pp. : 936-949

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Like being a drop in a freshly-poured Guinness pint: consumer motivations to participate in the " Guinness Storehouse "

By Wohlfeil Markus   Whelan Susan  

The Marketing Review, Vol. 7, Iss. 3, 2007-09 ,pp. : 283-300

Westburn Publishers Ltd

Access to resources Recommend Favorite

Consumer preferences and marketing strategies for "green shares": Specifics of the Austrian market

By Getzner Michael   Grabner-Kräuter Sonja  

The International Journal of Bank Marketing, Vol. 22, Iss. 4, 2004-04 ,pp. : 260-278

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer attitudes toward marketing strategies over the adult life span

By Simpson Penny M.   Licata Jane W.  

Journal of Marketing Management, Vol. 23, Iss. 3-4, 2007-04 ,pp. : 305-326

Routledge Ltd

Access to resources Recommend Favorite