Market Share Overestimation and the Noncomplementarity Effect

Author： Houghton D.  

Publisher： Springer Publishing Company

ISSN： 0923-0645

Source： Marketing Letters, Vol.9, Iss.3, 1998-08, pp. : 313-320

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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