Accounting is from Mars, marketing is from Venus: establishing common ground for the concept of customer profitability

Author： Gleaves Robin   Burton Jamie   Kitshoff Jan   Bates Ken   Whittington Mark  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.24, Iss.7-8, 2008-09, pp. : 825-845

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