Shopping orientation-defined segments based on store-choice criteria and satisfaction: an empirical investigation

Author: Rigopoulou Irini D.   Tsiotsou Rodoula H.   Kehagias John D.  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.24, Iss.9, 2008-11, pp. : 979-995

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Abstract