The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services

Author： Theron Edwin Terblanche Nic S. Boshoff Christo

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.24, Iss.9, 2008-11, pp. : 997-1010

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Being known or being one of many: the need for brand management for business-to-business (B2B) companies

By Kotler Philip Pfoertsch Waldemar

The Journal of Business and Industrial Marketing, Vol. 22, Iss. 6, 2007-08 ,pp. : 357-362

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Antecedents of collective-value within business-to-business relationships

By Pinnington Bruce Douglas Scanlon Thomas J.

European Journal of Marketing, Vol. 43, Iss. 1-2, 2009-02 ,pp. : 31-45

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Antecedents of survey response bias in business-to-business services

By Yaveroglu Idil Sayrac Donthu Naveen Garcia Adriana

The Journal of Business and Industrial Marketing, Vol. 18, Iss. 4-5, 2003-08 ,pp. : 366-375

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Revenue management: the impact on business-to-business relationships

By Wang Xuan Lorna Bowie David

Journal of Services Marketing, Vol. 23, Iss. 1, 2009-02 ,pp. : 31-41

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Service quality, relationship satisfaction, trust, commitment and business-to-business loyalty

By Caceres Ruben Chumpitaz Paparoidamis Nicholas G.

European Journal of Marketing, Vol. 41, Iss. 7-8, 2007-07 ,pp. : 836-867

Emerald Group Publishing Ltd

Access to resources Recommend Favorite