Value dimensions and relationship postures in dyadic 'Key Relationship Programmes'

Author: Henneberg Stephan C.   Pardo Catherine   Mouzas Stefanos   Naudé Peter  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.25, Iss.5-6, 2009-07, pp. : 535-550

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Abstract