Author: Moufahim Mona Lim Ming
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.25, Iss.7-8, 2009-09, pp. : 763-776
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Political marketing and the marketing concept
By O'Cass Aron
European Journal of Marketing, Vol. 30, Iss. 10-11, 1996-10 ,pp. :
The marketing of political marketing
European Journal of Marketing, Vol. 35, Iss. 9-10, 2001-10 ,pp. :
Measuring marketing effectiveness: an agenda for SMEs
The Marketing Review, Vol. 11, Iss. 1, 2011-03 ,pp. :