Service recovery in higher education: Does national culture play a role?

Author: Gruber Thorsten   Chowdhury Ilma Nur   Reppel Alexander E.  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.27, Iss.11-12, 2011-10, pp. : 1261-1293

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Abstract