The role of credibility and perceived image of supermarket stores as valuable providers of over-the-counter drugs

Author: Guido Gianluigi   Pino Giovanni   Frangipane Daniela  

Publisher: Routledge Ltd

ISSN: 0267-257X

Source: Journal of Marketing Management, Vol.27, Iss.3-4, 2011-03, pp. : 207-224

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Abstract