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Journal of Marketing Management, Vol. 27, Iss. 1-2, 2011-02 ,pp. : 77-99

Routledge Ltd

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Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase Intention

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Services Marketing Quarterly, Vol. 34, Iss. 4, 2013-10 ,pp. : 274-291

Routledge Ltd

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Self-Brand Connection With Service Brands: Examining Relationships With Performance Satisfaction, Perceived Value, and Brand Relationship Quality

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Services Marketing Quarterly, Vol. 35, Iss. 1, 2014-01 ,pp. : 37-53

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The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation

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Journal of Business Ethics, Vol. 95, Iss. 3, 2010-09 ,pp. : 457-469

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The role of perceived quality and satisfaction in explaining customer brand loyalty: mobile phone service in Jordan

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International Journal of Business Innovation and Research, Vol. 7, Iss. 4, 2013-06 ,pp. : 393-413

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