How service quality influences brand equity: The dual mediating role of perceived value and corporate credibility

Author: Jahanzeb Sadia   Fatima Tasneem   Butt Muhammad Mohsin  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-2323

Source: The International Journal of Bank Marketing, Vol.31, Iss.2, 2013-02, pp. : 126-141

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Abstract