The importance of brand equity to customer loyalty

By Taylor Steven A   Celuch Kevin   Goodwin Stephen  

Journal of Product and Brand Management, Vol. 13, Iss. 4, 2004-04 ,pp. : 217-227

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry

By Allaway Arthur W.   Huddleston Patricia   Whipple Judith   Ellinger Alexander E.  

Journal of Product and Brand Management, Vol. 20, Iss. 3, 2011-05 ,pp. : 190-204

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Integrating social issues and customer engagement to drive loyalty in a service organisation

By O'Brien Ingrid M.   Jarvis Wade   Soutar Geoffrey N.  

Journal of Services Marketing, Vol. 29, Iss. 6-7, 2015-09 ,pp. : 547-559

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

European football teams' CSR engagement impacts on customer-based brand equity

By Blumrodt Jens   Bryson Douglas   Flanagan John  

Journal of Consumer Marketing, Vol. 29, Iss. 7, 2012-10 ,pp. : 482-493

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Examination of the roles played by brand love and jealousy in shaping customer engagement

By Sarkar Abhigyan   Sreejesh S.  

Journal of Product and Brand Management, Vol. 23, Iss. 1, 2014-03 ,pp. : 24-32

Emerald Group Publishing Ltd

Access to resources Recommend Favorite