Author: O'Sullivan Stephen R. Richardson Brendan Collins Alan
Publisher: Routledge Ltd
ISSN: 0267-257X
Source: Journal of Marketing Management, Vol.27, Iss.9-10, 2011-08, pp. : 891-912
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
The Effect of Experience with a Brand Imitator on the Original Brand
Marketing Letters, Vol. 7, Iss. 1, 1996-01 ,pp. :