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The International Review of Retail, Distribution and Consumer Research, Vol. 14, Iss. 4, 2004-10 ,pp. : 457-477

Routledge Ltd

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Customers' Responses to Retail Brand Extensions

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Journal of Marketing Management, Vol. 21, Iss. 3, 2005-04 ,pp. : 393-419

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The complexity of relationship marketing for service customers

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Customers' comparative loyalty to retail and manufacturer brands

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Retail bargaining behaviour of American and Chinese customers

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