Consumer attitude towards brand extension: A comparative study of fast moving consumer goods, durable goods and services

By Srivastava Kavita   Sharma Narendra K.  

Journal of Indian Business Research, Vol. 5, Iss. 3, 2013-08 ,pp. : 177-197

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention

By Burman Bidisha   Biswas Abhijit  

Journal of Product and Brand Management, Vol. 13, Iss. 6, 2004-06 ,pp. : 379-389

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement

By Boisvert Jean   Ashill Nick J.  

Journal of Services Marketing, Vol. 25, Iss. 7, 2011-10 ,pp. : 517-527

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The moderating effects of need for cognition on drivers of customer loyalty

By Hansen Håvard   Samuelsen Bendik M.   Sallis James E.  

European Journal of Marketing, Vol. 47, Iss. 8, 2013-07 ,pp. : 1157-1176

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand extension: the moderating role of the category to which the brand extension is found

By Seltene Mehdi   Brunel Olivier  

Journal of Product and Brand Management, Vol. 17, Iss. 6, 2008-09 ,pp. : 393-402

Emerald Group Publishing Ltd

Access to resources Recommend Favorite